1Thu · Labour Day
🎬 Reel
Store Tour — "What India's Biggest Multi-Brand Store Looks Like"
"Nobody told me a clothing store in Raipur could look like THIS 😮"
60-sec walk-through of your best store. Staff introductions, collections on display. End with WhatsApp CTA.
#RaipurFashion#IndianFashion#StoreTour
2Fri
📖 Story Series
Poll: "Your next big occasion?" — Sangeet / Wedding / Birthday / Office
4-slide story poll to segment audience & understand what they're shopping for
Use poll + question sticker. Save responses. DM everyone who responds with a product recommendation.
#StoryPoll#Engagement
3Sat
🖼️ Carousel
"3 Complete Wedding Guest Looks Under ₹2,500 Each"
"Wedding in 2 weeks. Budget ₹2,500. Here are your 3 best options 👇"
7-slide carousel. Slide 1: hook. Slides 2–4: each full outfit with price breakdown. Slide 5: save this post reminder. Slide 6: WhatsApp to book.
#BudgetFashion#WeddingGuest#EthnicWear
4Sun
Rest Day
Stories only — reshare any customer tags from the week
No feed post. Keep stories active — reshare any tags, behind-the-scenes from store.
5Mon
🎬 Reel
"Staff Pick: The One Outfit That Never Fails at a Wedding"
"I've worked here 3 years. This outfit gets the most compliments. Every. Single. Time."
Feature one staff member (authentic face = trust). Show the outfit, why it works, how to style it. Raw, non-corporate feel.
#StaffPick#WeddingOutfit#EthnicMen
6Tue
📷 Static
New Arrivals Drop — Summer Kurta Collection
"Summer weddings are different. Your outfit should be too. 🌸"
Clean product flatlay. Show 4–5 hero pieces. Add store city tags. End with "DM or WhatsApp to check availability in your city."
#SummerKurta#NewArrivals#MenFashion
7Wed
🖼️ Carousel
"What NOT to Wear at a Indian Wedding (& What to Wear Instead)"
"Showed up in white to a wedding once. Never again. Here's the full list 😬"
10-slide carousel. Alternating: ❌ mistake → ✅ fix. High relatability = saves + shares. Last slide: "Save this before your next wedding."
#WeddingTips#IndianWedding#FashionTips
8Thu
🎬 Reel
"We Asked Moms: What Would You Actually Want to Wear This Mother's Day?"
"Forget the boring gifts. She told us exactly what she wants to wear 💐"
Mini-vox pop style — 2–3 women (staff / customers) picking their dream outfit. Emotional + entertaining. Tag your mom CTA at the end.
#MothersDay#MomFashion#GiftForMom
9Fri
🖼️ Carousel
"Gift Her Something She'll Actually Wear — 5 Mother's Day Outfits"
"She's been dropping hints for weeks. You're still Googling gift ideas 😅"
5 outfit ideas by price bracket: ₹999 / ₹1,500 / ₹2,500 / ₹4,000 / ₹6,000+. Last slide: WhatsApp link + "We'll help you pick in 5 mins."
#MothersDay2025#GiftIdeas#WomensEthnic
10Sat
📖 Story Campaign
UGC Launch: "Tag Us in Your Look" Campaign
Announcement story: "We want to feature YOU. Post your Shree Shivam outfit + tag us = win a styling voucher 🎁"
Story series announcing the campaign. Pin a post about it. Reshare all entries. This runs through the entire month.
#ShreeShivamLook
11Sun · Mother's Day
📷 Static
Mother's Day — Emotional Brand Post
"She dressed you for every occasion. Time to dress her for one. 💐"
Beautiful ethnic image of a mother. No product push — pure emotion. Ends with: "Tag your mom below ❤️". This one is about brand feeling, not selling.
#MothersDay#ShreeShivam
12Mon
👥 UGC Feature
First UGC Feature — Real Customer Look
"When our customers style themselves better than any ad could 🔥 @[customer]"
Reshare a customer photo with their permission. Tag them. Give genuine compliment. Ask followers: "Comment your fav look from our store."
#CustomerLove#RealStyle#ShreeShivamLook
13Tue
🎬 Reel
"Office to Sangeet in One Outfit — Here's How" (Transformation Reel)
"She had a work meeting at 6pm and a sangeet at 9pm. Here's what she did 👀"
Before/after transformation. Same person, work look → evening ethnic look. Styling tips + accessories. Add trending audio.
#OOTD#TransformationReel#EthnicFashion
14Wed
🖼️ Carousel
"The 5 Colors Trending at Central India Weddings This Summer"
"Forget what Delhi is wearing. Here's what's actually trending in Raipur, Bhopal and Nagpur right now 🎨"
5 slides — one trending color per slide with outfit example. Last slide: "Which one is your wedding color? 👇 Comment below." Hyper-local = saves.
#WeddingColors#CentralIndiaStyle#SummerWedding
15Thu
🌟 Collab
Influencer Collab Reel — "Come Shopping With Me at Shree Shivam [City]"
"I had ₹5,000 and 1 hour. Here's everything I got. 🛍️"
Partner with a local micro-influencer (10K–50K followers, fashion/lifestyle niche, Raipur/Bhopal/Nagpur). Haul + styling. Tag both accounts. Collab post for double reach.
#RaipurInfluencer#FashionHaul#ShreeShivam
16Fri
📷 Static
New Arrivals Drop — Women's Lehenga / Sharara Collection
"The collection you've been waiting for. Just dropped at all 6 stores. 🌸"
Hero product shot — 2–3 best pieces. Price range. City availability. WhatsApp CTA. Keep caption short, let the image do the work.
#Lehenga2025#BridalWear#WomensEthnic
17Sat
Rest Day
Stories only — reshare UGC entries + behind the scenes
Keep stories running. No feed post. Saves posting energy for high-quality pieces.
18Sun
🎬 Reel
"We Asked 5 Grooms: What Do You Wish You Knew Before Wedding Shopping?"
"Groom honest hour 😂 — 5 things nobody tells you before you go shopping"
Fun + relatable. Can be staff acting as "grooms" or real customer testimonials. Ends with: "Book free groom styling at Shree Shivam." Strong share potential.
#GroomFashion#WeddingSeason#MenStyle
19Mon
👥 UGC Feature
UGC Spotlight #2 — Wedding Edition
"This look? Entirely put together at Shree Shivam. Results? 💯"
Feature a second customer post. Focus on wedding / festive look. Ask: "Rate this look 1–10 👇" Comments = reach boost.
#CustomerLook#ShreeShivamStyle
20Tue
🖼️ Carousel
"The Complete Indian Wedding Function Outfit Guide — All 5 Functions"
"Mehendi, Haldi, Sangeet, Wedding, Reception. 5 functions. You need 5 different looks. Here's the guide 👇"
One slide per function with outfit recommendation + budget. 7-slide carousel. Highly saveable — this should be your most-saved post of the month.
#IndianWeddingGuide#WeddingOutfit#DesiWedding
21Wed
🎬 Reel
"₹800 vs ₹3,000 Ethnic Wear — Is It Actually Worth the Difference?"
"We compared a ₹800 kurta and a ₹3,000 one. The answer surprised us 👀"
Side-by-side comparison. Fabric, fit, finishing. Honest opinion. This drives enormous comments and saves — people LOVE this kind of content. End: "Comment which you'd buy."
#FashionTips#StyleHacks#EthnicWear
22Thu
🎬 Reel
"How Our Free Styling Session Works" (Process Reel)
"Walk in with zero idea of what to wear. Walk out with the perfect outfit. Here's how 👇"
60-sec behind-the-scenes of a styling session. Shows expertise + warmth. Ends with: "Book yours on WhatsApp — it's free." Removes barrier to entry.
#PersonalStylist#FreeStyling#ShreeShivam
23Fri
🖼️ Carousel
"How to Find Your Perfect Ethnic Fit — A Guide for Every Body Type"
"The outfit isn't wrong. The fit is. Here's how to fix it 👇"
5 body types, 5 outfit recommendations. Inclusive, useful, and highly shareable. Last slide: "Save and share with a friend who needs this."
#BodyPositive#FitGuide#WomensStyle
24Sat
Rest Day
Stories — UGC reshares + Q&A sticker on stories
Run a "Ask us anything about fashion" story Q&A. Answer via stories. Builds expertise positioning.
25Sun
👥 UGC Feature
UGC Spotlight #3 — Monthly Favourite
"May's favourite customer look is in 👏 And it's stunning."
Feature the best UGC entry from the month. Announce a small reward (voucher/discount). This encourages more UGC next month. Tag city and brand.
#ShreeShivamLook#CustomerOfTheMonth
26Mon
🎬 Reel
"Come with me — Summer Wedding Haul at Shree Shivam Nagpur/Bhopal"
"Told myself I'd only buy one thing. Came out with this 😅"
Authentic haul reel. Rotate city each week — this week Nagpur or Bhopal. Feel of a real visit. Trending audio. Swipe-up or DM for availability.
#NagpurFashion#BhopalShopping#SummerHaul
27Tue
📷 Static
Limited Time Offer / Flash Sale Announcement
"48 hours only. Here's what we're doing for you this week. 🎁"
If running a sale/offer — announce it clearly. Urgency (48 hrs). Clear discount/offer. WhatsApp for fast response. Add countdown sticker to stories.
#SummerSale#ShreeShivamOffer#LimitedTime
28Wed
🖼️ Carousel
"5 Monsoon Wedding Guest Looks to Save Now (Before the Rains Hit)"
"Monsoon weddings are the vibe. The wrong fabric choice is not. 🌧️"
Forward-planning content for June. Creates urgency to shop now. Practical tips (fabrics for monsoon, what to avoid). Save + share driven.
#MonsoonFashion#WeddingGuest#EthnicWear
29Thu
🎬 Reel
"Best Customer Looks of May — A Month in Style"
"You showed up this May. Here are our favourites 🙌"
Montage-style reel of all UGC entries from May. Tag each customer. Feel-good content that rewards participants and inspires next month's entries.
#ShreeShivamMay#CustomerLove#CommunityStyle
30Fri
📷 Static
June Preview — "Something Big is Coming Next Month"
"June drops, new collections, and a surprise we've been planning for weeks 👀"
Tease post for June. Don't reveal everything. Create curiosity. Ask followers to turn on post notifications. This retains followers between months.
#ComingSoon#ShreeShivamJune
31Sat
📖 Story Campaign
Month-End Stories — "What did you buy this May?" Poll
Story polls + questions: What did you buy? What should we stock more of? Rate May's content 1–5. This is market research disguised as engagement.
3–4 story slides. Poll + question sticker. Save ALL responses — this data shapes June's calendar. Also announce June's UGC campaign continuation.
#MonthEnd#CustomerFeedback